Charles is co-founder and Managing Director of EasyInsites. Charles has an extensive, diverse and highly accomplished background in market research, having started his career 22 years ago in marketing sciences and analytics in the U.S. in key roles at BBDO, McKinsey, AC Nielsen, IRI, and Ipsos. In 2000, Charles moved into the online research space with key roles in both the U.S. and U.K. at Knowledge Networks, MarketTools, Greenfield/Ciao, comScore, and Research Now. Charles has substantial expertise in online research, online panels, research methods, advanced analytics, and syndicated data with extensive experience in the FMCG and Retail sectors. Charles is a regular presenter at industry conferences around the world including ESOMAR, MRS, AIMRI, ARF, CASRO, AMA, MRA and IIR. Charles has a Masters in Quantitative Methods from New York University and a Bachelors in Political Science from The University of Michigan, Ann Arbor.
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Recent Entries
- Why don’t more SMEs have customer advisory panels?
- The Critical Importance Of Having A Customised Panelist Website
- The Case Against Ring-Fencing An Access Panel
- Collect Emails, Everything Else Will Follow
- Community ‘Control’ More Sensible with Marketing than Market Research
- Charles Pearson 2011 Prediction – as originally published in Research Business Reports, December 2011 Issue
- Why Are We Trying To Create New Communities For Market Research Purposes?
- Why Build A Panel (vs. Using A Database)
- Top 10 Reasons To Consider Using EasyVideo For Your Next Qualitative Research Project
- Going beyond the “buzz” to qualify and quantify online opinion
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