(Sourced from a Top 10 list published by our partner QualVu)
Why EasyVideo?
EasyVideo connects our clients with their truth through an innovative video-based platform that enables our clients to connect with their customers, gather rich insights, and make better business decisions. EasyVideo (powered by a proprietary platform from our partner QualVu) uses a streamlined proprietary process that delivers qualitative intelligence faster and more cost effectively, while driving new levels of insight from consumers globally at home, work, or on the go.
1. Connecting Clients With Their Truth
By truth we mean to understand your customers completely and have their honest input about your company, products, ideas or brands. EasyVideo will completely change how you get close to your customer to really know them – not just to collect data, but to improve how you do business.
2. Streamlined & Global
Because of our asynchronous methodology, we have a national or global reach instantly. We can connect with hard-to-reach segments in the business, medical, and scientific communities who are hard to get into a live focus group since they are so busy.
3. Respondents Speak for Themselves
It’s not just accurate, it’s their personal truth. It’s their voice, their environment, their sights and sounds. The richness of this webcam feedback stems from the fact that the participants are truly on their own turf when they respond.
4. Convenience and Comfort Level
Respondents can be in their home, in their favorite chair, even wearing pajamas if they want, and can respond to the research questions at a time that is convenient for them.
The ability to do this creates for them the ultimate comfort zone and it gives you a chance to witness their reality, to truly understand your customer. We utilize web cams and can also equip them with a mobile flip cam to take on shop-alongs, into the kitchen, bathroom, backseat and other “real world” locations.
5. Insightful
The typical focus group response can vary from a few sentences to a monolog that dominates the conversation. EasyVideo respondents are not influenced or distracted by “alpha–dogs”. The average video response on an EasyVideo project can be between four to seven minutes. Because the respondent is in a familiar and low pressure environment, they are often willing to share more intimate and insightful information.
6. Better Information Creates Better Business Decisions
EasyVideo is much more than a focus group, a triad, or IDI. EasyVideo gives you a new weapon in delivering substantive insights to your brand team, to set your brand apart. True engagement with customer helps you better leverage the value of qualitative insights in your journey to get to your brand’s truth.
7. A Unique and Flexible Approach
Our iterative approach to research is to move in distinct phases, based on the needs of each individual client. We can be a full-service, turnkey operation, if you so choose. From start to finish, we can do the recruit, data collection, organization, and final reporting and analysis.
8. Build a Panel for Longer Term Relationships and Insight
Our online framework allows us, and you, to maintain people for continuous access over time. So you can build on the insight you gained from them in the first place.
9. Economical
Never before has innovation combined with optimal cost-efficiency been more important to today’s researcher. EasyVideo can deliver significant savings on costs and time vs. traditional methods of research.
10. Proven Track Record
Many of the world’s leading brands use EasyVideo to outflank their competitors by gaining on-demand access to their target consumers. Users of this platform source from numerous Fortune 100 companies, including those in the food and beverage, packaged goods, telecommunications, financial services, travel, health care/pharmaceutical and technology industries.
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