In partnership with Crimson Hexagon, EasyInsites has launched EasyOpinion. This product will utilise the VoxTrot Opinion Monitor platform to not only listen to the opinions being expressed on the internet but also to systematically and intelligently categorise and quantify these opinions to determine the direction of the sentiment, the specific features or elements being discussed, and the likes or dislikes.
The technology to be used will allow EasyInsites to analyse the vast social internet (blog posts, forum messages, Tweets, etc.) by identifying statistical patterns in the words used to express opinions on different topics. It then uses these patterns to calculate the percentage of all opinion for each opinion category, as defined by EasyInsites in consultation with our clients. The underlying technology to be used has been developed by Dr. Gary King at Harvard University where he is the David Florence Professor of Government and the director of the Institute for Quantitative Social Science.
Competitive technologies, by contrast, simply count the number of mentions of different keywords or infer generic positive or negative sentiment. Importantly, the margin of error with EasyOpinion is considerably smaller than these alternative approaches.
Marketing applications for EasyOpinion include:
- the ability to assess and adjust marketing for better resonance
- understand product performance to drive sales further
- influence new product development direction
- gain competitive insights
- determine where and how to start or respond to conversations
We believe strongly that our role at EasyInsites is not to create communities where opinions are expressed and monitored, but instead to allow for communities and opinion to form and occur naturally all over the internet. Our approach in partnering with Crimson Hexagon is completely consistent with this belief and provides us with a systematic, quantifiable and highly accurate way to measure these opinions and deliver actionable information to our clients. This approach is a perfect complement to our other services including custom panels.
For more information, please contact us at info@easyinsites.com. Also, please let us know what you think of this new product introduction by commenting here on our blog.
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