Top 10 Reasons To Consider Using EasyVideo For Your Next Qualitative Research Project

(Sourced from a Top 10 list published by our partner QualVu)

Why EasyVideo?

EasyVideo connects our clients with their truth through an innovative video-based platform that enables our clients to connect with their customers, gather rich insights, and make better business decisions.  EasyVideo (powered by a proprietary platform from our partner QualVu) uses a streamlined proprietary process that delivers qualitative intelligence faster and more cost effectively, while driving new levels of insight from consumers globally at home, work, or on the go.

1.    Connecting Clients With Their Truth
By truth we mean to understand your customers completely and have their honest input about your company, products, ideas or brands. EasyVideo will completely change how you get close to your customer to really know them – not just to collect data, but to improve how you do business.

2.    Streamlined & Global

Because of our asynchronous methodology, we have a national or global reach instantly. We can connect with hard-to-reach segments in the business, medical, and scientific communities who are hard to get into a live focus group since they are so busy.

3.    Respondents Speak for Themselves
It’s not just accurate, it’s their personal truth. It’s their voice, their environment, their sights and sounds. The richness of this webcam feedback stems from the fact that the participants are truly on their own turf when they respond.

4.    Convenience and Comfort Level
Respondents can be in their home, in their favorite chair, even wearing pajamas if they want, and can respond to the research questions at a time that is convenient for them.
The ability to do this creates for them the ultimate comfort zone and it gives you a chance to witness their reality, to truly understand your customer. We utilize web cams and can also equip them with a mobile flip cam to take on shop-alongs, into the kitchen, bathroom, backseat and other “real world” locations.

5.    Insightful

The typical focus group response can vary from a few sentences to a monolog that dominates the conversation. EasyVideo respondents are not influenced or distracted by “alpha–dogs”. The average video response on an EasyVideo project can be between four to seven minutes. Because the respondent is in a familiar and low pressure environment, they are often willing to share more intimate and insightful information.

6.    Better Information Creates Better Business Decisions
EasyVideo is much more than a focus group, a triad, or IDI.  EasyVideo gives you a new weapon in delivering substantive insights to your brand team, to set your brand apart. True engagement with customer helps you better leverage the value of qualitative insights in your journey to get to your brand’s truth.

7.    A Unique and Flexible Approach
Our iterative approach to research is to move in distinct phases, based on the needs of each individual client.  We can be a full-service, turnkey operation, if you so choose. From start to finish, we can do the recruit, data collection, organization, and final reporting and analysis.

8.    Build a Panel for Longer Term Relationships and Insight
Our online framework allows us, and you, to maintain people for continuous access over time. So you can build on the insight you gained from them in the first place.

9.    Economical
Never before has innovation combined with optimal cost-efficiency been more important to today’s researcher. EasyVideo can deliver significant savings on costs and time vs. traditional methods of research.

10.    Proven Track Record
Many of the world’s leading brands use EasyVideo to outflank their competitors by gaining on-demand access to their target consumers. Users of this platform source from numerous Fortune 100 companies, including those in the food and beverage, packaged goods, telecommunications, financial services, travel, health care/pharmaceutical and technology industries.


Going beyond the “buzz” to qualify and quantify online opinion

In partnership with Crimson Hexagon, EasyInsites has launched EasyOpinion.  This product will utilise the VoxTrot Opinion Monitor platform to not only listen to the opinions being expressed on the internet but also to systematically and intelligently categorise and quantify these opinions to determine the direction of the sentiment, the specific features or elements being discussed, and the likes or dislikes.

The technology to be used will allow EasyInsites to analyse the vast social internet (blog posts, forum messages, Tweets, etc.) by identifying statistical patterns in the words used to express opinions on different topics.  It then uses these patterns to calculate the percentage of all opinion for each opinion category, as defined by EasyInsites in consultation with our clients.  The underlying technology to be used has been developed by Dr. Gary King at Harvard University where he is the David Florence Professor of Government and the director of the Institute for Quantitative Social Science.

Competitive technologies, by contrast, simply count the number of mentions of different keywords or infer generic positive or negative sentiment.  Importantly, the margin of error with EasyOpinion is considerably smaller than these alternative approaches.

Marketing applications for EasyOpinion include:

• the ability to assess and adjust marketing for better resonance
• understand product performance to drive sales further
• influence new product development direction
• gain competitive insights
• determine where and how to start or respond to conversations

We believe strongly that our role at EasyInsites is not to create communities where opinions are expressed and monitored, but instead to allow for communities and opinion to form and occur naturally all over the internet.  Our approach in partnering with Crimson Hexagon is completely consistent with this belief and provides us with a systematic, quantifiable and highly accurate way to measure these opinions and deliver actionable information to our clients.  This approach is a perfect complement to our other services including custom panels.

For more information, please contact us at info@easyinsites.com.  Also, please let us know what you think of this new product introduction by commenting here on our blog.